New Horizons
New Horizons, a global leader in technology-focused training solutions, was facing a challenge: their brand identity had grown outdated, no longer aligning with their forward-thinking values or the rapidly evolving digital training landscape. Their logo, website, and promotional materials didn’t reflect the innovation and adaptability they brought to their training solutions. With competition increasing, New Horizons needed a fresh, modern look that would better appeal to both tech-savvy individuals and companies seeking advanced workforce training.
Solution: Comprehensive Brand Transformation
My team designed a rebranding strategy to give New Horizons a polished, modern, and cohesive look across all digital and print platforms. Our approach covered every touchpoint in the customer journey, updating the brand to reflect New Horizons' expertise in training for the digital age. Using our propietary product, The Wicked Good Method, we compiled brand tone and strategy across the top 8 competitors and identified brand tone open space. Based on that, we made strategic decisions to change the company's brand to shift to those open spaces.​
